On the occasion of World No Tobacco Day, May 31, 2014, AlphaOne, part of Alpha G:Corp, the real estate sector of C&C Alpha Group and in association with Ahmedabad Police, HCG Hospital and Ahmedabad Dental Collage organised a surprise Flash Mob to raise awareness and educate people with live performances in the Main Central Atrium. The initiative was welcomed and supported by the visitors to AlphaOne, Ahmedabad and many of them participated heartily in the surprise activity. World No Tobacco Day is observed on May 31, every year with the aim of generating awareness against the use of tobacco.
The Economic Times picked up the story and ran a short article about the innovative marketing:
The format of the event took the Amdavadis present at AlphaOne by complete surprise and they were thrilled to witness the special performances by the dancers during peak hours. As is well-known in Ahmedabad, Saturday evenings are the most entertaining at AlphaOne, Ahmedabad with ever-growing footfalls.
It was a regular crowded evening of Saturday but when the music started and the group of 40 Doctors and 40 children started a co-ordinated dance performance lasting 40 minutes, thousands of people who were present thronged the surprise show. Many later said that their evening would remain memorable. Some of them were so overjoyed by the performance that they even joined the dancers and became a part of the fun activity while others cheered, clapped and sang along, encouraging everyone to join.
Dr. Prodipta Sen shares his thoughts, “Flash Mobs have really caught the imagination of people these days. Hence, we are extremely pleased to facilitate this meaningful event for the people of Ahmedabad. We will continue our interactions with all Amdavadis and open many other vistas for them to participate in wholesome activities like this. We are happy that the people of Ahmedabad came forward with great enthusiasm by participating and making it a huge success. We will continue to organize and support many such events that would add real value to the experience of being at AlphaOne.”
Look out for many more such fun-filled and wholesome activities this Summer at AlphaOne, Ahmedabad.